Services

Conference producer role

Helen Blantz events offers the following services to reputable conference & exhibitions companies:

  • internet & in-depth telephone research with a defined target audience
  • event scoping: Helen develops an initial idea into a draft programme, ensuring it reflects current industry challenges; and tests topics with the target audience
  • topic generation & analysis: content development from initial brief to a scheduled conference programme
  • identification, and acquisition of top-level speakers (national or global experts)
  • speaker liaison
  • provision of marketing copy for use in online & content marketing campaigns (web; email; LinkedIn; twitter)
  • lead generation: identification of sponsorship targets & potential media partners
  • analysis of the competitive landscape
  • provision of event timeline & desired outputs
  • delivery of conference programmes and their smooth running on the day
  • venue liaison
  • insightful post-conference analysis

Helen takes great care to dovetail well into incumbent events teams, ensuring that in-house knowledge is used as a strong foundation for future conference development.

Event Strategy

Whether you are staging a conference, exhibition, confex, or client seminar, your event needs to be properly scoped and strategically positioned within your chosen market.  Helen Blantz events services will enable you to:

  • define and segment your target audience
  • scope the potential for your event: identify the strengths & opportunities
  • align your event with current business strategy/products/defined growth areas
  • assess and minimise the risks associated with breaking into new markets / unfamiliar territory
  • map the competitor landscape
  • clarify your financial expectations & planning

Smaller, local events & gatherings

For smaller events – Helen Blantz events offers more bespoke services:

  • event planning for small businesses & networking groups
  • corporate events & away days
  • adding a creative touch to parties, launches & social gatherings
  • provision of event timeline & developing clear-thinking around your event’s desired outputs

Venues

For venues looking to increase sales revenue in the corporate events/ conference market, the services which Helen Blantz offers are particularly incisive, given Helen’s extensive events experience as a venue customer.  Ensure your management team gains the customer insight it needs to:

  • tailor your packages for maximum sales
  • set competitive customer service standards
  • produce successful marketing campaigns
  • turn relationship selling into bottom-line sales